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Throughout my experiences, complexity emerged as the prevailing theme, often frustrating me as technicians would needlessly overcomplicate subjects, leaving end users feeling alienated. However, from the outset, Computle distinguished itself by offering a streamlined approach. Unlike traditional service providers inundating clients with myriad options, Computle opted for a maximum of four tailored offerings, prioritizing understanding end users' needs and delivering refined services, eschewing the temptation to provide endless variations for every conceivable scenario. This commitment to simplicity not only enhanced user experience but also yielded cost savings for those no requiring bespoke solutions.

My greatest frustration stemmed from witnessing a service provider impose a fixed fee for every support ticket raised by clients, including my employer. This emphasis on ticket volume over service delivery led to a severe disconnect from the clients' needs, resulting in subpar service. Even a simple task like a password reset would generate multiple tickets, inflating fees and breeding resentment towards IT services. Upon founding Computle, I set out to revolutionise the approach to technology provision. We said no to hidden fees and opaque pricing tactics, opting instead for transparency in our offerings and dealings. Prices are published, and there is no charge per support ticket.

For nearly three decades, the methods for procuring workstations remained stagnant: leasing, buying, or assembling one's own solution. Even the introduction of pay-in-three failed to address the fundamental shortcomings of existing options. Leasing only entailed monthly payments without tangible benefits, cloud solutions were costly and seldom pre-configured, and upgrades or replacements were painstakingly slow. Recognising these flaws, Computle embarked on a mission to revolutionize workstation delivery, revisiting the fundamentals of virtualized computing while tackling the longstanding issue of graphics acceleration. Rather than merely reselling existing rack workstations or servers, I personally journeyed to China and dedicated three years to innovating Computle's end-to-end supply chain, fundamentally reshaping how workstations are procured and delivered.

Traditional cloud platforms, designed primarily for enterprise use, typically demand substantial investments of both time and money before yielding tangible benefits. This poses a significant barrier for SMEs, particularly those requiring graphics-accelerated machines, who may find themselves needing to invest hundreds of thousands of pounds to implement such solutions. Consequently, they often resort to legacy approaches like purchasing workstations outright and managing them internally. By scaling Computle's infrastructure delivery with a standardised approach, we proudly provide a workstation subscription service that is "up to 56% more cost-effective than Dell and up to 80% cheaper than public cloud alternatives."

Every subscription includes the hardware and a named contact you can reach directly. Maintenance and upgrades are handled in house by Computle. Elsewhere these are usually split between several companies, each with its own overhead, which is what makes the arrangement complicated and expensive.